Mobile Apps That Inspire Us To Connect and Engage
I’ve written before on the idea that we are more connected than ever, but we are living our lives more distant from one another.
Films like Her show us a not-too-distant future of creating relationships with artificial intelligence embedded into the operating system of a mobile device.
And with ‘ephemeral’ messaging platforms with billion-dollar valuations, one wonders whether the point of mobile apps is indeed to keep us from connecting with people in real time.
I think the opposite. If anything, mobile apps give us an infinite number of reasons to interact and engage. We can share comments on a blogpost we just read; we can post photos of a great meal we are about to eat; we can share a how-to video with a friend who is trying a home-improvement project; we can text message with a friend regardless of phone plan. All of this using can be done using mobile apps.
Simply put, there is an endless supply of platforms we can use to communicate — this does not mean we have to use them to replace our in-person interactions. Instead, these mobile apps should serve as a complement to the connections and conversations we have with people around us.
What I think frustrates people is when certain friends or family refuse to adopt or accept one platform in favor of another. For example, while we are shocked when we learn of someone who is not on Facebook, we understand when not everyone is on Kik.
People and organizations have created a ‘hierarchy’ of communication channels — ranking the importance of use based on the urgency of the situation at hand. While it is clear that a 911 call to a first-responder will not be replaced by a text message, many companies are perfectly fine with a manager sending an instant message to team members that he or she will be out sick that day. However, an acceptance of a contract cannot live solely via a LinkedIn Inbox message.
Mobile apps motivate and inspire you to take action
Foursquare reminds us to share our location.
Instagram nudges us to take and share photos.
PurpleSlate will encourage you to make plans with friends and loved ones. Be the first to check it out when it launches.
You don’t need to wait for major holidays to make plans with friends. Celebrate personal or group milestones. Recount a story — without having to repeat it a dozen times to different people. Do a small show-and-tell. Find an event in history that relates to your situation at hand — and celebrate it. Do searches and learn what other cultures are doing to foster gatherings.
The more creative and compelling you are, the more likely your friends will want to attend. While there is nothing wrong with getting together for a major holiday — of course, as most of us have the day or weekend off — a little-known event or reason to celebrate will pique your friends’ interest more.
And who knows, perhaps you can turn the event into a tradition. Start a trend!
You don’t have to be more distant from the people around you. Use mobile apps to connect in real time with the people around you who matter the most to you.
Posted by Jake Wengroff on July 31, 2015.I have served as the Founding Chairman of the Social Media Strategies Summit, and have written for publications such as CMO.com and InformationWeek. I have been quoted in Time, Reuters, Bloomberg, and other publications on the topics of social media and marketing. If you enjoyed reading this post, join our email list to get free email updates.
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