Social Diary That You Can Trust: Your Life, Your Way
In my senior year of high school, I was forced to keep a diary in English class. The diary was not a social diary, and was not meant to include personal, revealing, or inappropriate details, but rather was to serve as a chronicle of our observations, perceptions, and thoughts about the world around us. ‘Did something you read or observe confuse you? Anger you? Inspire you?’ asked Mrs. Bower. ‘If so, share some of the details,iphone 5 remplacement écran but explain how it made you think differently!’
‘Keep the diary for several years — or forever. When you look back at how you managed your thoughts, you will grow as an individual,’ Mrs. Bower assured us.
Lofty goals for high school English class — and this was an Advanced Placement course, mind you. But at the time, I thought the whole idea was just plain dumb.
Fast forward 20+ years, to a world soaked in social media promises and noise. Who needs a social diary when everything we publish on a social network will be saved forever — and accessible via a search engine.
As such, I can now respect the intentions of Mrs. Bower: reading and reviewing past writings really makes you think, ‘Wow, is that really what I was thinking?’ Even uncovering emails written and sent years ago (thank you, Gmail!) gets me thinking about the person and professional I evolved into.
But sometimes having our information accessible via the Web browser — even if it is password-protected — gives me pause. While our data these days is never 100% our own, I have found that many people seek simpler, more relevant memories — or a social diary — that they can access in an easy format.
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The one element missing from the high school diary exercise was a visual element — photos, to be exact. Viewing old photos is a time-honored pastime, bringing us all a range of emotions. Indeed the #TBT hashtag — Throwback Thursday — on Facebook and Instagram makes me want to check my feeds from these networks, to view old photos that friends have posted. Some are hilarious — some are downright weird — but every single one delivers additional insight into that friend and the context by which I know them.
Create your social diary with PurpleSlate app
As such, we developed PurpleSlate with the idea of sharing memories with people, with a focus on the visual elements. The event invitation clearly serves as the instructions directing a group of people where to meet, but it serves as a memory capture long after the event has passed.
In this manner, an archive of invitations both sent and received by your PurpleSlate app morphs into a social diary which informs, inspires, and reflects your interactions with the people most important to you. It becomes a social diary that you can trust and share in a more private, limited way — only with those closest to you. And it can be a way for you to review the happy, more inspiring, and more thoughtful moments of your life.
What can truly trigger emotions are the moments that we shared with others. We enthusiastically bring this to PurpleSlate, and encourage you to create memories and recollections with our app.
What events will you put down in your social diary with PurpleSlate app?
Posted by Jake Wengroff on February 12, 2015.I have served as the Founding Chairman of the Social Media Strategies Summit, and have written for publications such as CMO.com and InformationWeek. I have been quoted in Time, Reuters, Bloomberg, and other publications on the topics of social media and marketing. If you enjoyed reading this post, join our email list to get free email updates.
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